The cookie is used to store the user consent for the cookies in the category "Analytics". This cookie is set by GDPR Cookie Consent plugin. These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly. A great way to do this is via design thinking workshops which are a great way to involved cross-functional team members in an inclusive and engaging activity. STEP 3 is about ideating possible solutions by leveraging the insights that have been gleaned. In STEP 2 we team up with the commissioning client and strategize around the JTBD opportunities, for example, we map the customer needs and value drivers on a matrix to identify the priority areas to concentrate on. These findings are then translated into the JTBD Dimensions categorised in the areas of JTBD, Needs, and Value Drivers. We can use different methodologies to achieve this such as digital diaries, online surveys, ethnographic research, or in-depth interviews. In STEP 1 we analyse the context, so everything that influences the circumstances of a job to be done and we look at the expected outcomes of this job and how the person performing it will be measured. We have adopted this model in our research intending to drive value creation and innovation to help customers (HCPs, patients, caregivers, payors) achieve their goals. JTBD research is a framework for understanding customer needs created in the USA. Have you ever heard of Jobs-to-be-Done (JTBD)? As a dynamic agency with a strong consultancy and customer legacy, we have developed a distinctive approach to JTBD research.
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